Maria Costa Potes Franco Barroso Santa-Clara Barbas
Coordenação Científica
Língua de Ensino
Português
Objetivos de aprendizagem e a sua compatibilidade com o método de ensino (conhecimentos, aptidões e competências a desenvolver pelos estudantes)
This curricular unit aims to identify the basic principles of entrepreneurship, exploring a set of essential aspects in the process of business development that will enable a proposed business idea in Digital Design to be conceived.
The learning objectives are
1. General knowledge of the entrepreneurial process and the different components of a business plan applicable to Digital Design;
2. Identification of entrepreneurial contexts and strategies;
3. Recognition of management trends and innovation in digital entrepreneurship;
4. Evaluating and researching an entrepreneurial idea.
Conteúdos programáticos
1. entrepreneurship
2. The entrepreneur;
3. The entrepreneurial process;
4. Strategic and operational marketing plans;
5. Innovation management;
6. Practical cases of trends and their innovative application.
Demonstração da coerência dos conteúdos programáticos com os objetivos de aprendizagem da unidade curricular
The program's content is designed to address key concepts in entrepreneurship, with a focus on the internal and external environments of organizations and businesses (in line with the first learning objective). The main management functions (planning, processing, implementation, organization, and control) will be addressed from an integrative perspective, in line with the second learning objective.
The objective is to equip students with knowledge about the evolution of entrepreneurship and the entrepreneurial process in society, which is essential for developing essential and crucial skills in the creation and development of a business idea. This topic will align with the third learning objective, which is to analyze and understand the main concepts and practical issues within the functions of the entrepreneurial process. It will also align with the objective of developing a strategic and in-depth marketing plan. This will provide students with a range of key competencies that will enable them to develop the processes necessary to achieve the objectives of an organization or company (learning objectives four and five). In practical terms, coordination is achieved through the effective use of material, human, technological, financial, and information resources, as well as their alignment with the organizational and business environment, in order to fully explore the various innovative implications of this course.
Metodologias de ensino e de aprendizagem específicas da unidade curricular articuladas com o modelo pedagógico
The teaching methodology for this curricular unit is part of a more dynamic emphasis, with a "practical learning" methodology. This means that students will be responsible for managing, studying, analyzing, and evaluating a proposal, company, or entrepreneurial idea.
Another methodology employed will be to illustrate the fundamental concepts associated with the subject of entrepreneurship and its constituent processes through a comprehensive and multidisciplinary expository approach.
The curriculum includes theoretical and practical classes.
The assessment criteria are based on the following elements:
Group work (presentation and discussion of the project): entrepreneurial proposal (business idea) (70%); This will be demonstrated through participation, discussion, case studies, and the sharing of examples on the class platforms (30%).
Avaliação
Demonstração da coerência das metodologias de ensino e avaliação com os objetivos de aprendizagem da unidade curricular
This entrepreneurship curricular unit introduces fundamental concepts and objective language in entrepreneurial and business management, in line with the creation of ideas and projects in digital design. It is consistent with LO1, which covers the general knowledge of the entrepreneurial process and the different components of a business plan as they apply to digital design.
Where appropriate, examples will be provided of organizations, ideas, companies, and/or platforms that demonstrate entrepreneurial spirit and illustrate their impact on the market. This will demonstrate the topics covered, which correspond to LO2 (Identifying Entrepreneurial Contexts and Strategies). The analysis of a real entrepreneurial organization, company, or institution, as a task to be carried out in groups, allows you to gain a comprehensive understanding of the processes to be adopted and how to develop a deep contextual and transactional framework, as well as identify a concrete formal structure. This task is one of the steps towards achieving LO3 (recognition of management trends and innovation in digital entrepreneurship).
Finally, the final stage of idea development and the actual transition of the company or entrepreneurial business allows students to demonstrate their ability to work in a team to solve/apply concrete problems (case study). Furthermore, this will facilitate more effective consolidation of their learning, leading to a more robust and readily understandable assessment process, particularly for digital design applications. This final topic allows us to achieve LO4.
Bibliografia de consulta (existência obrigatória)
Audretsch, D. B., Kansheba, J. M., & Wald, A. (2023). Academic entrepreneurship ecosystems: Systematic literature review and future research directions. Journal of the Knowledge Economy.
Calvino, F., & Criscuolo, C. (2023). Digital innovation and entrepreneurship: A review of challenges in competitive markets. Journal of Innovation and Entrepreneurship.
Drucker, Peter F. (1985), Innovation and Entrepreneurship: Practice and Principles, Harper & Row;
