Learning outcomes of the curricular unit (knowledge, skills and competences to be developed by the students)
The graduates with higher education degree, going out from ESDRM, will integrate mainly in simple structures of work organization (characteristics of sports organizations of small and medium ones) they require a high specific knowledge for the exercise of its function, but also a set of skills from other domains of knowledge that allow add value to your intervention, particularly in the support / advice to colleagues involved in other areas of the organization (management, marketing, personnel, accounting, logistics, etc..) or who conducts organizations (employers, partners, shareholders, directors-general, heads of business units or mayors). Thus, the curricular unit of the Sport Management II want the students to take ownership of a body of knowledge enabling him to identify, recognize and critically assess the main aspects related to the management of the organization.
Syllabus
1. Marketing in Sport 1.1 Concepts and functions 1.2 Definition of Marketing 1.3 The characteristics of marketing 1.4 The functions of marketing 1.5 The attitude, the techniques and the evolution of marketing 1.6 The strategic marketing and marketing operating 1.7 The conception of traditional and modern marketing 1.8 Sports Marketing and Marketing of sport 2. Analysis of the sports market 2.1 Definition of the sports market 2.2 Analysis of market structure 2.3 The information system in marketing 2.4 Quantitative and qualitative analysis 2.5 The life cycle of a market 2.6 Competitive Analysis of sports organizations 3 The study of behavior and attitudes of consumers sports 3.1 The main information collected about consumers 3.2 The consumer surveys; explanatory variables 3.3 The notion of necessity 3.4 The objectives of human motivation 3.5 The consumer buying behavior
Demonstration of the syllabus coherence with the curricular unit's learning objectives
Objective 1 achieved through appropriate knowledge in Content 1 and 2; such as Objective 2 with Content 2; Objective 3 with Content 7, Objective 4 with Content 8 and 9, Objective 5 with Content 8, Objective 6 achieved with Content 7; Objective 7 achieved with Content 5 and 8; Goal 8 achieved with Content 8; and Objective 9 achieved through appropriate knowledge and applied with Content 10, 11 and 12.
Teaching methodologies (including evaluation)
The foundational knowledge learning outcomes are mainly developed through lectures and autonomous study by the students. The integration and application learning outcomes are mainly developed through the activities, presentations and class discussion.Process of assessment: i) Normal season: Continuous assessment and final examination; ii) Period of appeal: Final exam iii) Special season: Final exam. Continuous assessment - classification of working group/ project X 45% + classification of individual written assessment tests (1stx35% + 2ndx65% ) X 55%. Final exam - the final assessment consists a written and oral exam, with a weighting of 50% each, which must obtain approval for the classification of 9.5 to each component. In the oral examination will need to submit a project done.
Demonstration of the coherence between the teaching methodologies and the learning outcomes
In order to achieve the proposed objectives, the main teaching methods to be used are: ¿ Exposure of content with or questioning, in person, supported by written and audiovisual media; ¿ Reading, analysis and discussion of textual supports in the form of articles, reports, web pages. ¿ Practical experimentation of applied content, individually and in groups, through analysis of case studies, solving typical problems and making content application files. Available assessment processes ¿ Continuous assessment ¿ Final exam Access conditions and adherence criteria to each evaluation process. Students use knowledge acquisition, Saber, and their application in a simulated context, Know-How, with practice sheets of group work. Following are guidelines to support the relationship between the given subject and the conditions for carrying out the work sheets and the project applied.
Bibliography (Mandatory resources)
Desbordes, M. et al. (2001). Marketing Deportivo Análisis del consumo deportivo. Barcelona: Editorial Paidotribo. Lussier, R. N. & Kimball, D. (2004). Sport Management, Principles, Applications, Skill Development. Ohio: Tomson. MacIntosh, E. W., & Burton, L. (2018). Organizational behavior in sport management. Human Kinetics. Santos, A. (2019). Organização: produzir serviços e produtos de desporto. Em Correia, A. & Biscaia, R. (Ed.) Gestão do Desporto: Compreender para Gerir (Cap. 14, 341-366). UTL/ Faculdade de Motricidade Humana. ISBN: 978-972-735-236-4. Santos, A. (2022). A experiência do consumidor como orientação estratégica: alinhar o serviço, colaboradores e organização para criar uma vantagem competitiva. Em Silva, A. (Ed.), Empreendedorismo e Inovação no Desporto (Cap.10, 252-275). Quântica Editora. ISBN: 978-989-901-773-3. Tribou, G. & Augé, B. (2009). Management du Sport, Marketing et Gestion des Clubs Sportifs. Paris: Dunod.
Observations
Institutional guidelines for this purpose, approved by competent bodies, must be considered and updated at any time according to what they define for the specificity required of the pandemic situation.
