Code: | LNI43 | Acronym: | IE | |
Scientific Area: |
Teaching Area: | Gestão |
Acronym | Nº de Estudantes | Plano de Estudos | Academic Year | Credits | Horas Contacto | Total Hours |
---|---|---|---|---|---|---|
LNI | 29 | Despacho nº 6215/2023 | 3º | 5 | 45 | 125 |
Theoretical and Practical: | 42,00 |
Teaching - Weekly Hours
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Teaching - Responsabilities
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This curricular unit (CU) aims to address the concepts and develop attitudes crucial to the perception of innovative ideas, as well as, its validation before the business process.
Throughout the presentation of the CU contents students will acquire knowledge, skills and competencies, namely to:
O1. Develop and validate technology-based business concepts;
O2. Identify risks inherent to the development and consolidation of technological business projects;
O3. Ability to solve problems;
O4. Know and be able to use a set of methods and tools appropriate to each of the previous points.
CPI - INTRODUCTION
1.1. Concepts, determinants and typology
1.2. Framework in the Global and Knowledge Economy
CPII - ENTREPRENEURIAL ACTIVITY
2.1 Entrepreneurship as Innovation and Problem Solving
2.2 Opportunity
2.3 Understanding the Market
2.4. Business Strategy and Business Models
2.5. Corporate Finance and indicators
2.5. Business creation, resource mobilization and processes
2.4. Customer and Shareholder Value
CPIII - BUSINESS INNOVATION
3.1. Types and Processes of Innovation 3.2.
3.2. Technological Innovation in the Contemporary Context
3.3 Digital Entrepreneurship
CPIV - BUSINESS PLAN
4.1. Business Plan Content
4.2. Marketing Plan
4.3. Financial plan
The analysis of the global environment as well as the understanding of the entrepreneurial activity (C1 and C2) is aligned with O1.
C2 and C3 enable to fulfil O2 and O3 to the extent that the student is called to understand and analyse the entrepreneur's journey, in a strongly volatile and challenging context, attending to the new paradigm of technological innovation.
C4 is aligned with O3 in that it empowers students with methods and tools that catalyse the fulfilment of O3.
C2, C3, and C4 empower the student to fulfil O4.
The sessions will focus on the individual learning process of the students, supported on learning by doing, sharing of relevant experiences and divided between:
M1. Expository lessons - Concepts
M2. Participative - Discussion of cases and examples
M3. Active - Business plan (group work)
M4. Self-study - Preparation of individual assessment
The teaching-learning methodologies aim at the development of the students' main learning competences that allow them to fulfil each of the learning objectives, with the following distribution:
O1: M1 and M4
O2: M1, M2 and M4
O3: M2, M3 and M4
O4. M1 to M4
Blank, S. & Dorf, B. (2020). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. John Wiley & sons, Eds.. New Jersey;
Collins J. & Lazier B.,(2020).Beyond Entrepreneurship 2.0.Penguin Random House.;
Osterwalder et al.,(2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Strategyzer). John Wiley and Sons.;
Sarkar, S. (2014), Empreendedorismo e Inovação, Escolar Editora,3a Edição, Lisboa Tidd, J..