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Digital Marketing - PLANO DE ESTUDOS TSMD20 no Ano lectivo de 2023

School year:

1º Ano
Tronco Comum
1º Semestre
Code Name ECTS
TSMD01 Management Fundamentals 5,0
TSMD05 Marketing Fundamentals 5,0
TSMD02 Technical English 5,0
TSMD03 Quantitative Methods 5,0
TSMD06 Digital Communication Techniques 5,0
TSMD04 Information and Communication Technology 5,0
2º Semestre
Code Name ECTS
TSMD10 Law and Ethics in the Digital Age 5,0
TSMD09 Inbound Marketing 5,0
TSMD07 Digital Innovation and Entrepreneurship 5,0
TSMD12 Social Media Marketing 5,0
TSMD11 Sales and Negotiation Technique 5,0
TSMD08 Web Design and Multimedia Communication 5,0
2º Ano
Tronco Comum
1º Semestre
Code Name ECTS
TSMD13 Digital Branding 5,0
TSMD15 Metrics in Digital Marketing 5,0
TSMD14 Mobile Marketing 5,0
TSMD17 Search Engine Optimization and Advertising 5,0
TSMD18 Digital Marketing Plan 5,0
TSMD16 Web Content Production 5,0
2º Semestre
Code Name ECTS
TSMD19 Internship 30,0